Some spend their whole lives searching for their roots. A place they can connect to. A place to call home. For some, the search never ends. Others have always known.

The Pacific Northwest isn’t just where we come from—it’s what created us. Surrounded by jagged peaks, wild rivers, stormy seas, and endless forests, this is our home. These are our roots. Our roots drive us to reconnect and reenergize with our environment. To push ahead, find our limits, and discover a way beyond. Our gear is built to do the same.

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Where Are You Rooted?

It’s not about getting away. It’s about getting back. Back to weather. Back to motion. Back to feeling alive. We head outside because it just feels right—fresh air, sore legs, no signal. The kind of simple that clears your head and resets the dial.

Our home—the Pacific Northwest—keeps us sharp. Wild terrain that doesn’t hand out easy days. Wet trails, thick forests, and views that always pull us back. Out here, gear has to earn its place in your pack—and that’s the point. Rooted in performance. Built to move, breathe, and keep up mile after mile. Because pursuit doesn’t need a finish line—just the will to see what’s around the next switchback.

Every scrape, every summit, every mile adds to the story. Rooted in experience. Rooted in adventure. Rooted in elevation. It’s not about how far you go—it’s about what you find along the way. Keep moving. That’s the magic.